Bootstrapping is a noun and means ‘to get (oneself or something) into or out of a situation using existing resources.’

It involves creatively thinking of ideas and strategies that generate cash flow for your business without borrowing from traditional sources such as banks.

This can be done by selling products or services, and then reinvesting that money back into the business. By taking this approach, businesses can avoid taking on debt and instead grow organically. This type of mindset is a must in the current fast paced climate where we are faced with making quick decisions that impact all facets of the business.

Why Bootstrap?

There are many reasons why you might want to consider bootstrapping your business. Perhaps you don’t want to take on debt, or maybe you want to maintain full control over your company’s finances. Whatever the reason, bootstrapping can be a great way to get your business off the ground. And if it’s successful, you’ll have the satisfaction of knowing that you did it all yourself.

Bootstrapping vs. Traditional Financing

One of the main benefits of bootstrapping is that you won’t have to give up equity in your company in exchange for financing. This is often required when seeking investment from venture capitalists or other investors. With bootstrapping, you’ll be able to maintain full ownership of your business. Additionally, bootstrapping gives you complete control over how you spend your money. With traditional financing, you may have to adhere to certain restrictions imposed by your investors. But when you’re bootstrapping, you can make all the decisions yourself. 

How to Bootstrap Your Business

There are many ways to go about bootstrapping your business. The approach you take will depend on factors such as your industry and the products or services you offer. However, some common methods include selling products or services, using personal savings, or seeking investment from friends and family members. 

My personal favourite tactic is creating and selling high-value or high-ticket packages that offer immense value to your clients. If you are a solopreneur or small business owner running a wellness or creative business and would like a copy of ‘How to create and sell high-value packages’ please email me at debbie@debbiezita.com

Words of Wisdom

Bootstrapping is a great way to finance your business without taking on debt or giving up equity. By taking this approach, you’ll be able to maintain full ownership of your company and complete control over its finances.

As mentioned, some common methods include selling products or services, using personal savings, or seeking investment from friends and family members. Whichever route you decide to take, remember that bootstrapping takes dedication and perseverance—but it’s definitely worth it.

Let me know how you go! 

Deb x